10 Best Ecommerce Facebook Profile Pages

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If industry experts are right, 2011 looks set to be the year that ecommerce on Facebook (or ‘f-commerce’ as it’s come to be known) really takes off.

The current f-Commerce landscape

At the moment only a handful of companies are dipping their toes into the water, which is surprising given the relative in-expense of set up and the huge numbers of people to engage with and sell to. Things look set to change though with increasing numbers of Facebook shops springing up and big name companies announcing their intention to join then revolution (ASOS are scheduled to launch their Facebook shop at the end of January)

Most companies with Facebook shops have ‘shop fronts’ as opposed to fully fledged ecommerce systems, meaning users are taken out of Facebook and whisked away to the company’s website whenever they click on a product. If a company is using their Facebook shop mainly as a device to drive traffic to their website, this practice is fine. If a company wants their Facebook shop to serve as a viable revenue source in its own right then they should stick to ecommerce best practice and make transactions as easy and seamless as possible. This means offering users a fully fledged ecommerce experience within the confines of Facebook.

Some of the better f-commere pages

The following (in no particular order) are 10 of the best ecommerce Facebook profile pages I’ve come across so far.

1: 1-800 Flowers


2: JC Penny

3: Pampers


4: Hautelook


5: Mark.


6: Adult Swim UK


7: Miami Heat


8: Grayce by Molly Sims


9: Game Intern


10: Orglamix Cosmetics


All of the above Facebook shops offer a fully fledged ecommerce experience without users ever having to leave Facebook; something I think will be a common practice when f-commerce really takes off and with masses of third party solutions available such as Payvment and Alvenda it’s something that can be easily achieved.


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