online marketing workshops, in association with eCommerce MasterPlan
Promoboxx is an online retail platform which helps brands and local retailers join forces to drive online shoppers to stores. It can be used in conjunction with Facebook, Twitter, LinkedIn and websites.
At the heart of Promoboxx is a “promotion creation” interface, which allows users to quickly and easily set up sweepstakes, product giveaways, coupons and sign up forms. This highly intuitive interface works incredibly well. I had a go at setting up each type of promotion and had them up and running in a matter of minutes.
You start off by entering a name, duration, header logo and URL for your promotion. To enter your promotion name and URL you simply type them in. Header logos can be uploaded as jpg, .jpeg, .gif, or .png file types and promo durations can be set via an easy to use drop down menu system that lets you enter start/end date and times for your promotions.
Once you’ve finished entering the basic details of your promotion you can start building your entry form. The base entry form template includes name, email address and telephone number fields. To make changes to your entry form you simply hover over the relevant fields and click edit or remove. If you want to add even more detail to your entry form there’s a host of additional fields to choose from on the right side of the screen. These can be added to your entry form simply by clicking on them. With so many fields to choose from you should be able to capture some really good data.
Following the entry form screen you move to another screen that lets you type in information about your prize, coupon etc. Here you can enter a title, description, value and more. From there you go to a “Rules” screen where you can set up the rules and privacy policy for your promotion. Getting this bit right is particularly important if you’re planning to run a competition via Facebook as they’re policies are very stringent. If you’d rather not type in your rules/privacy policy you can elect to enter URL’s to where they are or you can use the official Promoboxx rules/privacy policy templates.
On the final screen of the interface you can make tweaks to the design of your promotions entry page and thank you page. You can insert images, add widgets and make changes to the colour scheme by entering relevant hex decimal codes. There’s also rather neat countdown clock which lets people know when your promotion will come to an end.
Closing Comments
All-in-all Promoboxx is great tool. It’s incredibly easy to use and takes no time at all to organise, making it an ideal solution for those who want to create quality social promotions without having to dedicate masses of time.
What a great idea!! And highly addictive.
During a recent Hackday at Linkedin one of the team has come up with a version of Tetris that you can play using your Linkedin connections as the bricks.
It’s called “Dropin” and is very easy to play, although it is quite distracting when someone you’ve fogotten you’re connected to just pops up.
Social commerce is making huge waves in the world of online commerce, and the word on everyone’s tongue is Groupon, the ruler of a land where competition didn’t seem to exist.
That is until now. When Groupon turned down billions offered by Google to buy them, they stirred a hornets’ nest and now there are a myriad of these social commerce sites all pecking at the market share of Groupon.
What exactly is social commerce?
Social commerce is a form of e-commerce where the emphasis is on the use of social media platforms that promote social interaction and buying.
How does Groupon work?
Groupon, by promising businesses a minimum number of customers, get discounts you won’t find anywhere else. They call it “collective buying power” and this is the power that some companies are trying to steal from them. When you sign up you enter your city and your email address and from there you’ll receive emails advertising what deals are around in your area. If not enough people sign up to buy a certain deal, then the deal will get cancelled.
The main social commerce contenders
The main contenders for the crown are Facebook Deals , Google Offers and LivingSocial.
OnlineMBA.com have created this great infographic that compares the main players, just click to enlarge:
Today LinkedIn unveiled their latest labs project – InMaps.
It only takes a couple of minutes to set up, and it doesn’t cost a penny.
The one above is my InMap – it shows all the people I’m connected to on Linkedin and how they’re interconnected too. So the coloured areas are groups of people from different areas of my life. I’m quite impressed at how accurate it’s been.
On the real version (click the image above to get there) you can zoom in and out, plus I’ve named the colour coding! (very exciting!).
There is also a link there to get your own made up…
