Facebook Friday – 2 retailers embracing Facebook Shops

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Earlier in our series of Facebook Friday blog posts we blogged about s-Commerce (Social Commerce), talking about how retailers were turning to Facebook not just to drive traffic to their websites but also accept sales from within Facebook itself. In this blog post we’re going to focus on two UK retailers who are really embracing s-Commerce, Lyle and Scott and ASOS.

As two of the most recognisable brands in the UK – especially when it comes to the ‘social media generation’ – Lyle and Scott and ASOS are two of the best placed to offer Facebook users a sales platform within the social network itself and both have done so by developing their own ‘app’ and incorporating it into their Facebook page.

ASOS and Lyle and Scotts Facebook shops present their fans with a fully transactional version of their website (ensuring the user is comfortable and familiar with the platform), allowing users to browse their products exactly as they would on the website, but without ever leaving Facebook.

Take a look for yourself:

ASOS

Lyle and Scott


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  1. […] viagogo viagogo have used Facebook in a slightly different way to See Tickets and Get Me In! Instead of creating a fan page they have chosen to create a ‘Facebook app’ in a similar way to the Facebook Shops of ASOS and Lyle & Scott. […]

  2. […] viagogo viagogo have used Facebook in a slightly different way to See Tickets and Get Me In! Instead of creating a fan page they have chosen to create a ‘Facebook app’ in a similar way to the Facebook Shops of ASOS and Lyle & Scott. […]

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