Facebook Friday App Review – Hootsuite

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Hootsuite is a web based app external to Facebook which allows you to manage your Facebook along side other social networks such as Twitter & LinkedIn – helping to keep you on top of all your social media activity in one place.

We’ve blogged about Hootsuite before, focusing on it’s Twitter offerings and the way it handles Facebook is much the same.

Each social network you add to your Hootsuite account is displayed in it’s own tab. Within this tab are various streams, as default for your Facebook Page you will be displayed a newsfeed and pending stream posts – the only other pre-defined stream available for Facebook Pages is the events stream which pulls in information of any events you have set up for your Facebook page.

As well as these pre-defined streams, a useful extra is the custom search streams. By setting up custom streams you can track mentions of your company, brand name or product across Facebook – helping to see what people are saying about you and your Page.

One of Hootsuite’s strongest features is the ability to send the same message to any number of social networks you have set up. So, instead of logging into Twitter and tweeting, then logging into Facebook and posting, you only need to enter it once, tick the accounts you want to post it to, and hit send. You can also set up future updates by using the sechedule feature – a handy little time saver.

Hootsuite’s free version allows you to manage 5 social profiles from one account, and with the paid version costing just $5.99 a month Hootsuite is a cost effective way of managing your social media activity.

While Hootsuite for Facebook isn’t as diverse as it is for Twitter, it does work well and offers some great features. Hootsuite becomes very valuable, however, when dealing with multiple social networks and account.

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