Facebook Friday App Review – Post Planner

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As its name suggest, Post Planner helps you schedule posts for your Facebook page. However, unlike many “scheduling” tools, the app is integrated with Facebook meaning it looks and feels just like Facebook AND users don’t need to visit another site to schedule or post things.

Posts can be scheduled in your time zone, for YEARS ahead, so if you already know of something you’ll be doing years from now and want to schedule a Facebook post about it, you can do so quickly and easily. You can also schedule recurring statuses, which is a great time-saving feature.

All scheduled posts can be reviewed in a section called “Your Plan”. Here you can add to and delete from “Your Plan” as well as edit and reschedule pending posts. Helpfully, all scheduled posts are displayed in chronological order and you can preview how they will look on your Facebook page.

Another great thing about Post Planner compared to other “scheduling” tools is that it allows you to brand your post. Many “scheduling” tools display ‘their’ name as having scheduled a post, however Planner inserts ‘your’ company/brand name with a link to ‘your’ website.

The only real drawback I can find with this programme is that it’s not free; with tariffs ranging from $4.95 to $24.95 per month. All tariffs allow users to posts to their profiles/pages and give access to a database of status ideas. Features such as group posts, syndicate RSS feeds, branded posts, website links under every post and multiple admins are only available on the higher premium tariffs.

Overall, Post Planner is a great way to streamline the process of using Facebook to drive traffic to your website. It’s also a rich source of ideas for creating engaging Facebook posts.

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