Facebook Friday App Review – ShortStack

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What’s it for?
ShortStack
makes it really easy to create custom tabs for Facebook Pages. The app removes the need for knowledge of coding as it allows users to create pages using a customisable widget editor or premade templates. If you have knowledge of CSS, ShortStack allows you to edit all aspects of the application.

Features
As far as widgets are concerned, just about anything you would want to add to a Facebook page is present including images, videos, Twitter feeds, RSS feeds, polls and email sign up forms. There’s also an analytics platform that allows you to track how many people are viewing your page. Additionally, there’s an abundance of features that make it easy for administrators to manage multiple pages.

Getting started
To get started you simply login with your Facebook account and “allow” the app. Alternatively, you can set up an actual ShortStack account although you still need to allow the app to access your Facebook account before you can install any pages you have created.

Usability
The user interface is very easy to get to grips with. There are 5 buttons along the top of the main dashboard that allow users to switch between viewing their designs, tabs, media, templates, forms and promos. The design section lets you choose your widgets with a click of mouse and drag them into position. You can also preview your page in this section. Once you’ve finished creating your page, you simply hit the orange “Install Tab” button to send it live.

Cost
ShortStack offers 4 plans ranging from $15 – $300 per month. You pay more or less according to how many “likes” your Facebook account has accumulated. There’s also a free plan for those with 2,000 likes or less.

Closing comments
ShortStack’s ease of use makes it a great app for anyone looking to harness the marketing potential of Facebook but lacking in the technical knowledge and/or resources necessary to create a strong Facebook page.

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