Facebook Friday App Review – Strutta Mighty Apps – Form

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Strutta’s Mighty Apps ‘Form’ app enables businesses to capture data from prospective customers for the purpose of targeting adverts. Once they’ve installed the app, businesses can gather any information their Facebook fans are willing to give them and since users are knowingly inputting their information there’s no “invasion of privacy” issues to worry about.

One of these best things about his app is that it allows users to completely customise their forms, with an abundance of buttons, tick boxes and text boxes to choose from. Text boxes can be set to whatever size you need. It also serves as a great complement to email marketing campaigns as it helps with email sign ups and email targeting.

Users of this app should consider offering their Facebook fans incentives for filling out forms, such as voucher codes or competition entries, as fans are more likely to fill out a form if they think they’re getting something in return. Stutta’s ‘Form’ app just so happens to belong to a suite of apps that includes a ‘Coupon’ app, so that’s a great place to start. The entire Mighty Apps suite is $99 per month with the first month free.

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