Facebook Friday – How ticket sites are using Facebook

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Online ticketing is a huge industry and social networks such as Facebook offer such sites a huge database of their target demographic. With the biggest tours and festivals in the UK regularly selling out within hours if not minutes ticketing websites have engaged Facebook to drive the traffic they rely on while keeping fans up to date.

However, while sites such as See Tickets, Get Me In! and viagogo have embraced Facebook one of, if not the, largest ticketing websites Ticket Master has steered clear of the social network.

Below we look at how three ticketing websites are using Facebook.

See Tickets
See Tickets are one of the largest  ticket companies in Europe and their Facebook page has over 32,000 likes. See Tickets use their page to publicise sales as well as keeping ticket buyers up to date with stage times, support acts and other information on gigs they’ve already purchased tickets for.

Get Me In! 
While Ticket Master don’t have a presence on Facebook themselves Get Me In!, a subsidiary of Ticket Master, are using Facebook. With almost 24,000 fans of their page, Get Me In! use Facebook in a similar way to See Tickets by publicising sales and keeping their customers up to date.

Unlike See Tickets, however, Get Me In! allow their fans to post on their Facebook wall, effectively extending the use of Facebook to become a customer services portal. More and more e-Commerce companies are doing this and not only does it keep the individual happy, it also reinforces exactly how caring (or not in some cases) the company is.

viagogo have used Facebook in a slightly different way to See Tickets and Get Me In! Instead of creating a fan page they have chosen to create a ‘Facebook app’ in a similar way to the Facebook Shops of ASOS and Lyle & Scott.

viagogo’s Facebook app is much simpler than that of ASOS and Lyle & Scott, however, and does not allow you to purchase online. The app currently only allows you to redeem vouchers for tickets already purchased but it will be interesting to see what functionality is added to the app in the future.

Overall online ticketing companies are generally using Facebook in much the same way as the e-Commerce companies we have discussed before. The ticket companies mainly use the social network as a tool to drive traffic, keep their fans informed and as a customer services portal.

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