Google Analytics Workshop

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Interpreting Google Analytics: How to get the most out of your Google Analytics set up

Many businesses have a Google Analytics account, but rarely look at it & certainly don’t take action on what it could be telling them. By understanding how your website is performing you can improve its performance to bring you more business.

Google Analytics online workshop

You can also use the information from Google Analytics to influence your wider business. You can see what people are interested in & where traffic is coming from & use that to sculpt your future marketing activity.

This half-day workshop is designed to show you how Google Analytics can be put to work for your business. During the workshop you can work on & explore your own Google Analytics account – so you’ll leave ready to go!

Who is the course for?

The workshop is designed for anyone who wants to understand Google Analytics, and use it to drive their business.

  • Small business owners
  • Marketing Managers
  • Sales Managers
  • Anyone looking to make the most of their other marketing activity
  • Anyone with little / no experience of Google Analytics who wants to understand more
  • You must have a Google Analytics account live and tracking before the course

Our Promise:

  • Expert Speakers
    our speakers have lots of experience across online marketing
  • Interactive Session
    each workshop is limited to just 5 people
  • Hands On
    bring your laptop and leave with everything ready to go
  • Low Workshop Prices
    excellent value for money

Google Analytics Workshop Outline – What You’ll Learn

  • Why you should use Google Analytics
  • What you can get out of Google Analytics
  • How to read Google Analytics reports (a run through of the key areas)
  • Creating custom reports & distribution lists
  • Creating filters
  • Creating Goals & Funnels
  • Creating Advanced Segments
  • Pulling it all together to enable you to take action

Google Analytics Workshop Takeaways

  • Google Analytics reports set up to save you time
  • Google Analytics set up to enable you to interpret & act on the results
  • A How To pack for Google Analytics – a handy reference guide for the future
  • An electronic copy of the slides, including links to other useful resources

How to Book

The above is only available as a training course / workshop that’s bespoke to your business – if you’d like to discuss this please contact us.

Alternatively you can access our Google Analytics Online Workshop Series for just £197+VAT here