Interpreting Google Analytics: How to get the most out of your Google Analytics set up
All workshops are held in Oxford.
| Workshop Date | Workshop Price | Download | Book |
| 14/06/2012 PM | £95 |  |
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| 17/10/2012 PM | £95 | |
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Many businesses have a Google Analytics account, but rarely look at it & certainly don’t take action on what it could be telling them. By understanding how your website is performing you can improve its performance to bring you more business.
You can also use the information from Google Analytics to influence your wider business. You can see what people are interested in & where traffic is coming from & use that to sculpt your future marketing activity.
This half-day workshop is designed to show you how Google Analytics can be put to work for your business. During the workshop you can work on & explore your own Google Analytics account – so you’ll leave ready to go!
Who should attend?
The workshop is designed for anyone who wants to understand Google Analytics, and use it to drive their business.
- Small business owners
- Marketing Managers
- Sales Managers
- Anyone looking to make the most of their other marketing activity
- Anyone with little / no experience of Google Analytics who wants to understand more
- You must have a Google Analytics account live and tracking before the course
Our Promise:
- Expert Speakers
our speakers have lots of experience across online marketing - Interactive Session
each workshop is limited to just 7 people - Hands On
bring your laptop and leave with everything ready to go - Low Workshop Prices
excellent value for money
Google Analytics Workshop Outline – What You’ll Learn
- Why you should use Google Analytics
- What you can get out of Google Analytics
- How to read Google Analytics reports (a run through of the key areas)
- Creating custom reports & distribution lists
- Creating filters
- Creating Goals & Funnels
- Creating Advanced Segments
- Pulling it all together to enable you to take action
(NOTE: we will not be setting up Google Analytics so you should have a Google Analytics account already)
Google Analytics Workshop Outline – Plan for the Session
| Morning | Afternoon | |
| 9 to 9.30am | 12.30 to 1pm | Arrive and get laptops set up and connected to the internet – PLUS Coffee! |
| 9.30 to 11am | 1 to 2.30pm | Background information, introduction to key tools, start getting them set up |
| 11 to 11.20am | 2.30 to 2.50pm | Coffee break |
| 11.20am to 12.30pm | 2.50 to 4pm | Continue working through the tools and building your Google Analytics activity |
Google Analytics Workshop Takeaways
- Google Analytics reports set up to save you time
- Google Analytics set up to enable you to interpret & act on the results
- A How To pack for Google Analytics – a handy reference guide for the future
- An electronic copy of the slides, including links to other useful resources
How to Book
We recommend booking early as with only 7 places available at each session they get booked up pretty quickly.
To book just fill in our online form.
Cost includes all refreshments. And laptop hire if required (subject to availability).
Discounts
If you’re booking for more than one person / more than one course your booking will be subject to a 10% discount*.
* Offer not available in conjunction with any other offers
More Information
If you’d like more information about the course, please contact us.
We can also build a training course / workshop that’s bespoke to your business – if you’d like to discuss this please contact us.
