How to monitor your brand’s online reputation

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I’ve recently come across a fantastic free tool for monitoring the online reputation of something.

Monitoring online reputation is becoming increasingly important for many businesses, organisations and individuals. But it’s often hard and expensive to do because of the vast range of media on which comments can be made.

Addictomatic is a great free tool that enables you to quickly create a webpage customised to show you the latest buzz on any topic (or brand) you’re interested in. Unlike several tools that allow you to do one off searches Addict-o-matic lets you create page that you can keep coming back to. For example here’s a few I created earlier:

All of these combine all the default tools, but you can edit the arrangement of them and which are visible.

Addict-o-matic pulls data from several places including the following:

  • Twitter
  • Bing news
  • Several blog searches – including Google, Technorati and WordPress
  • Digg
  • Delicious
  • YouTube
  • Flicker and much more

Altogether a fantastic and simple tool for keeping yourself right up to date.

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