WELCOME TO Online Marketing Workshops

Brought to you by eCommerce MasterPlan.

We provide online marketing training courses, delivered to your team, in-house.

Plus, social media support services to bring you the information you need, when you need it.

Facebook Friday App Review – TabJuice

TabJuice is a free application that helps you monetise your Facebook fan base by adding an ecommerce platform to your Facebook page. It’s highly intuitive interface means you can have your very own custom branded Facebook store up and running in no time at all.

You don’t actually need an existing online store to use TabJuice since everything needed for eCommerce is built in. There’s functionality to run special offers for specific dates/times, plus there are options to allow fans to leave comments and reviews on your products/services.

One of the best things about TabJuice is that it’s fully compatible with iFrames, which allows for greater flexibility in page design. Another good thing about TabJuice is that it doesn’t publicise connections between storefronts and personal profiles. This is great if you’re a one-man-band and don’t want to give that fact away.

All-in-all, TabJuice is an ideal solution for anyone who wants to easily integrate a storefront into their Facebook page.

Try it for yourself here.

Twitter Tool Tuesday – Tweetree

Tweetree is basically an alternative way to visualise your twitter activity. It presents your twitter stream in a tree format, putting everything into context and therefore in theory making it easier to follow conversations.

The tool also pulls in external contents such as YouTube videos and images from services such as Flickr and TwitPic.

All-in-all it’s a fairly useful tool if you want to view content such as videos and images without having to click through links.

Try Tweetree for yourself here.

Facebook Friday App Review – Storefront

Storefront is another solution that lets you share products on your Facebook page.

Like similar tools, storefront lets you assign categories to your products; however its most unique feature is the ability to add customer banners to your page. This is really good for branding and making the most of highly visual products.

One of the tools major drawbacks when you compare it to other ecommerce services such as Payvment, is that it doesn’t allow users to add products to the basket in one storefront and checkout on another.

With free solutions such as Payvment available, it does call into question whether Storefront is actually worth $9.95 per month. If you’re looking to emphasise your brand first and foremost, then perhaps it is.

Find out more about Storefront here.

Twitter Tool Tuesday – Zendesk

Zendesk is an online customer service tool designed to help improve customer satisfaction. Its Twitter solution lets you convert service based tweets from customers into Zendesk tickets.

A powerful search facility helps you find the most relevant tweets and there’s a nice feature that lets you break Twitter’s 140 character limit and seamlessly move a conversation over to the Zendesk platform. Additionally, the tool offers full support for Twitter clients such as Hootsuite and Tweetdeck.

All-in-all, Zendesk is a great solution for engaging with consumers via Twitter and being responsive to any of the issues they may have concerning your product or service.

Find out more about Zendesk here.

Facebook Friday App Review – Social Candy

Social Candy enables admins to quickly and easily create personalised welcome pages.

To create a page you simply choose one of 6 templates and then start adding your content.

You can add multiple items to your Facebook Page including events, Google Base RSS feeds and videos. So you’re able to craft a page that best fits your needs. The ability to add a Google Base feed is particularly handy if you operate an ecommerce site.

Social Candy can be tested for free with their creation process trial. Paid packages range from $19.99/month to $29.99/month.

Try it for yourself here.

Twitter Tool Tuesday – Engage 121

Engage 121 is a social media analytics and engagement tool that enables big brands to monitor the activity of their franchises.

Users can view activity by location as well as create templates for franchises to use on their Twitter account.  These templates can be used to help franchise owners who are less knowledgeable about social media. For instance a user can circulate a Twitter update containing a voucher code or special offer, which franchise owners then have the power to approve or not.

Find out more about Engage 121 here.

Facebook Friday App Review – MarketPage

MarketPage lets you create your own marketplace on Facebook enabling your visitors and fans to buy items directly from your Facebook Page. You can sell your own items and/or invite other people to sell on your MarketPage.

Not only can you make money by selling your own products, you can also make money via other sellers by charging them listing and/or transaction fees.

The app is currently available by “invite only”. Once you receive your invite, you simply install the app and you’re away.

Overall, it’s a great way cultivate an online community around your products and services.

Register for an invite here.

Twitter Tool Tuesday – Upprdwnr

Upprdwnr is service for measuring sentiment on Twitter. It works by asking Twitter users to add specific hastags to their tweets to denote their feelings about a topic. #uppr donates a positive feeling whilst #dwnr denotes a negative feeling.

Overall it’s a novel way to solicit feedback on just about anything. It’s quick, requires little effort from participants and has somewhat of a cool factor in the way it uses hashtags.

Try it here.

Facebook Friday App Review – MailChimp

MailChimp’s Facebook app enables you to grow your email list via Facebook.

Facebook users who sign up to the app are automatically added to a lists you’ve designated. They then receive a confirmation email from MailChimp asking them to confirm that they definitely want to be on your list. Any data you gather can be downloaded as a CSV file.

The app is highly customisable, however everything needs to be done via the MailChimp platform so you’ve got to have an account before signing up for the app. Prices run from free to $240/month.

If you already use MailChimp and you have a Facebook Page why not marry the two with this app and start growing your email data?

Twitter Tool Tuesday – Clicktotweet

Clicktotweet is a URL generating tool that lets you create custom links to promotional messages of your choosing. Whoever clicks a link you’ve created has your message automatically added to their Twitter status box. All they have to do then is, ‘click to tweet’ it.

It’s a great form of viral advertising as it requires very little effort on the part of your followers to spread your message.

Try it here.