Facebook Friday App Review – Ecwid

Ecwid provide a range of fully hosted shopping cart solutions for eCommerce businesses including a free app for Facebook Pages.

The app syncs with your main Ecwid store, meaning changes you make via the Ecwid control panel get mirrored on your Facebook store in an instant.

Plenty of payment gateways are supported including major credit/debit cards and PayPal. There’s also an impressive array of shipping options such as FedEx, DHL and UPS.

If you have international customers you’ll be pleased to know that the app as over 40 storefront translations, allowing visitors to Facebook store to checkout in their native tongue.

All-in-all Ecwid is solid eCommerce solution for Facebook Pages. Although it can be a little annoying having to log in to the Ecwid platform in order to make changes to your store, it does allow you to add more detail than other Facebook eCommerce solutions.

Find out more about Ecwid here.

Facebook Friday App Review – TabJuice

TabJuice is a free application that helps you monetise your Facebook fan base by adding an ecommerce platform to your Facebook page. It’s highly intuitive interface means you can have your very own custom branded Facebook store up and running in no time at all.

You don’t actually need an existing online store to use TabJuice since everything needed for eCommerce is built in. There’s functionality to run special offers for specific dates/times, plus there are options to allow fans to leave comments and reviews on your products/services.

One of the best things about TabJuice is that it’s fully compatible with iFrames, which allows for greater flexibility in page design. Another good thing about TabJuice is that it doesn’t publicise connections between storefronts and personal profiles. This is great if you’re a one-man-band and don’t want to give that fact away.

All-in-all, TabJuice is an ideal solution for anyone who wants to easily integrate a storefront into their Facebook page.

Try it for yourself here.

Facebook Friday App Review – MarketPage

MarketPage lets you create your own marketplace on Facebook enabling your visitors and fans to buy items directly from your Facebook Page. You can sell your own items and/or invite other people to sell on your MarketPage.

Not only can you make money by selling your own products, you can also make money via other sellers by charging them listing and/or transaction fees.

The app is currently available by “invite only”. Once you receive your invite, you simply install the app and you’re away.

Overall, it’s a great way cultivate an online community around your products and services.

Register for an invite here.

10 Best Ecommerce Facebook Profile Pages

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If industry experts are right, 2011 looks set to be the year that ecommerce on Facebook (or ‘f-commerce’ as it’s come to be known) really takes off.

The current f-Commerce landscape

At the moment only a handful of companies are dipping their toes into the water, which is surprising given the relative in-expense of set up and the huge numbers of people to engage with and sell to. Things look set to change though with increasing numbers of Facebook shops springing up and big name companies announcing their intention to join then revolution (ASOS are scheduled to launch their Facebook shop at the end of January)

Most companies with Facebook shops have ‘shop fronts’ as opposed to fully fledged ecommerce systems, meaning users are taken out of Facebook and whisked away to the company’s website whenever they click on a product. If a company is using their Facebook shop mainly as a device to drive traffic to their website, this practice is fine. If a company wants their Facebook shop to serve as a viable revenue source in its own right then they should stick to ecommerce best practice and make transactions as easy and seamless as possible. This means offering users a fully fledged ecommerce experience within the confines of Facebook.

Some of the better f-commere pages

The following (in no particular order) are 10 of the best ecommerce Facebook profile pages I’ve come across so far.

1: 1-800 Flowers


2: JC Penny

3: Pampers


4: Hautelook


5: Mark.


6: Adult Swim UK


7: Miami Heat


8: Grayce by Molly Sims


9: Game Intern


10: Orglamix Cosmetics


All of the above Facebook shops offer a fully fledged ecommerce experience without users ever having to leave Facebook; something I think will be a common practice when f-commerce really takes off and with masses of third party solutions available such as Payvment and Alvenda it’s something that can be easily achieved.