Facebook Friday App Review – Ecwid

Ecwid provide a range of fully hosted shopping cart solutions for eCommerce businesses including a free app for Facebook Pages.

The app syncs with your main Ecwid store, meaning changes you make via the Ecwid control panel get mirrored on your Facebook store in an instant.

Plenty of payment gateways are supported including major credit/debit cards and PayPal. There’s also an impressive array of shipping options such as FedEx, DHL and UPS.

If you have international customers you’ll be pleased to know that the app as over 40 storefront translations, allowing visitors to Facebook store to checkout in their native tongue.

All-in-all Ecwid is solid eCommerce solution for Facebook Pages. Although it can be a little annoying having to log in to the Ecwid platform in order to make changes to your store, it does allow you to add more detail than other Facebook eCommerce solutions.

Find out more about Ecwid here.

Facebook Friday App Review – Storefront

Storefront is another solution that lets you share products on your Facebook page.

Like similar tools, storefront lets you assign categories to your products; however its most unique feature is the ability to add customer banners to your page. This is really good for branding and making the most of highly visual products.

One of the tools major drawbacks when you compare it to other ecommerce services such as Payvment, is that it doesn’t allow users to add products to the basket in one storefront and checkout on another.

With free solutions such as Payvment available, it does call into question whether Storefront is actually worth $9.95 per month. If you’re looking to emphasise your brand first and foremost, then perhaps it is.

Find out more about Storefront here.

10 Best Ecommerce Facebook Profile Pages

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If industry experts are right, 2011 looks set to be the year that ecommerce on Facebook (or ‘f-commerce’ as it’s come to be known) really takes off.

The current f-Commerce landscape

At the moment only a handful of companies are dipping their toes into the water, which is surprising given the relative in-expense of set up and the huge numbers of people to engage with and sell to. Things look set to change though with increasing numbers of Facebook shops springing up and big name companies announcing their intention to join then revolution (ASOS are scheduled to launch their Facebook shop at the end of January)

Most companies with Facebook shops have ‘shop fronts’ as opposed to fully fledged ecommerce systems, meaning users are taken out of Facebook and whisked away to the company’s website whenever they click on a product. If a company is using their Facebook shop mainly as a device to drive traffic to their website, this practice is fine. If a company wants their Facebook shop to serve as a viable revenue source in its own right then they should stick to ecommerce best practice and make transactions as easy and seamless as possible. This means offering users a fully fledged ecommerce experience within the confines of Facebook.

Some of the better f-commere pages

The following (in no particular order) are 10 of the best ecommerce Facebook profile pages I’ve come across so far.

1: 1-800 Flowers


2: JC Penny

3: Pampers


4: Hautelook


5: Mark.


6: Adult Swim UK


7: Miami Heat


8: Grayce by Molly Sims


9: Game Intern


10: Orglamix Cosmetics


All of the above Facebook shops offer a fully fledged ecommerce experience without users ever having to leave Facebook; something I think will be a common practice when f-commerce really takes off and with masses of third party solutions available such as Payvment and Alvenda it’s something that can be easily achieved.