Twitter Tool Tuesday – Klout

Klout is a social media analytics tool, which gives a snapshot as to the popularity/influence of a Twitter user. If you’re only after a basic summary, simply enter a username into the search box on the homepage and click ‘view’. If you want a full analysis you’ll need to set up an account.

A Twitter users’ popularity/influence is determined by their Klout score which works on a scale of 0 to 100 with 100 being the most influential. This score is determined by a combination of more than 25 variables including following count, follower count, retweets, unique mentions, list memberships, tweet content, the influence of people reading your tweets and how they react to them.

The main categories that affect your Klout score are:

  • True reach (the size of your engaged audience)
  • Amplification (the likelihood that your content will be acted upon)
  • Network (the influence level of your engaged audience)

Once a users’ Klout score has been calculated, they fall into ‘Klout classification’ on the ‘influence matrix’ Classifications include ‘explorers’ (people who actively engage with the social web and who look for new ways to interact and network), ‘celebrities’ (people hang on their every work) and ‘feeders’ (people who provide a steady stream of info about their industry or topic)

Klout is a great way to decide who should follow/un-follow. Improving your Klout score will improve your chance of being found, being followed and being listened to. A high Klout score can also reward you in the search rankings.

If you’re not on Klout, get on it now!