How can I use LinkedIn to grow my business?

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Often referred to as a ‘social networking site for adults’, LinkedIn is a free social networking website developed for business interaction. Built around a profile page that reads like a CV, it allows users to create and maintain a network of people who they know and trust in business.

Some analysts view the LinkedIn profile as a replacement to the traditional CV. In terms of SEO, Google is a big fan, so if you already have an online presence, a LinkedIn profile can help to improve your ratings and increase your chances of being found online.

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