Top 5 Reasons Social Media is Important to Shopping Websites

Social media sites have become a very large part of online activity over the last couple of years – 11.6% of all UK Internet visits in September 2010 were on social media sites, more than Google, Yahoo and Bing added together (Hitwise). Facebook is now only second to Google as a traffic referrer but it’s not just about Facebook and Twitter, there are thousands of social networks and forums out there.

With social media playing such a large role online, it’s important retailers keep up. The challenge is how to maximise on the opportunities that social media brings. The last year has seen a 13% increase in [Read more…]