Twitter Tool Tuesday – Simply Measured

Simply Measured is a data collection aggregation solution with analytics thrown in for (no pun intended) good measure. There are quite a few differences when you compare it with other social media analytics platforms. Users can define their own metrics to be in line with their KPI’s and there’s a greater focus on understanding the data and what it means, which makes it great for spotting correlations and such. Data downloading is also flexible with users able to export their results using Microsoft Excel, Powerpoint and Word.

All-in-all if you’re really looking to get to the meat of how people are responding to your social media activities, this is a great solution.

Find out more here.