Twitter Tool Tuesday – Simply Measured

Simply Measured is a data collection aggregation solution with analytics thrown in for (no pun intended) good measure. There are quite a few differences when you compare it with other social media analytics platforms. Users can define their own metrics to be in line with their KPI’s and there’s a greater focus on understanding the data and what it means, which makes it great for spotting correlations and such. Data downloading is also flexible with users able to export their results using Microsoft Excel, Powerpoint and Word.

All-in-all if you’re really looking to get to the meat of how people are responding to your social media activities, this is a great solution.

Find out more here.

Twitter Tool Tuesday – Brandfluencers

Brandfluencers is a free tool that connects with your Google analytics account to help you identify which of your Twitter followers are most influential and driving the most traffic to your website.

To set up the tool you simply click the orange “Try now” button on the homepage and allow it access to your account. Once you’ve done this, its intuitive dashboard lets you view your biggest traffic driving followers (in order of traffic driven) as well as all the info you need to target these followers, such as their name, Twitter handle, number of followers and number of tweets.

Overall, it’s a great tool for identifying audience members you should be engaging with to try and spread word about your brand/product/service etc.

Try it for yourself here.