The significance of social bookmarking

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Social bookmarking is a method for internet users to store, manage and search bookmarks of web pages. To help facilitate the search process, each bookmarked web page is ‘tagged’ with keywords that are relevant to the content. For example a football based bookmark would be tagged with words such as ‘sport’ or ‘soccer’. Some bookmarking websites such as Digg allow users to rate bookmarks that other users have submitted. This rating system determines which bookmarks are promoted to the front page for millions of users to see, and which are lost in the shuffle waiting to be ‘dug’ out of obscurity.

One of the most popular and well known social bookmarking websites is ‘delicious’ (formally known as Users can access virtually anything you would expect to find on the internet including web pages, audio, video, data feeds and more. Like Digg, delicious allows users to leave feedback on bookmarks that other users have submitted. It is also possible for users to import list that are generated though the website into their own personal bookmarks.

Social bookmarking is powerful tool – not just for those wishing to find websites but online marketers too. Many online marketers use social bookmarking as a way to build credibility, drive traffic and increase revenue. One method being used by online marketers to increase traffic is the practice of posting bookmarks to specific pages each time they add new content to them. For popular topics this can result in ‘fast traffic’.

The technological advancement of social bookmarking websites has made them a viable alternative to search engines. Some industry analysts predict they could even replace them altogether at some point in the future. I’m not so sure about that; however there is no denying its potential as a useful marketing medium.

If you want to try it out go to, it’s a free service that allows you to get involved very quickly!

Autumn 2012 Social Media Workshops are Now Booking. Brand New workshops on Google+ and Pinterest, plus new Expert Workshops on Twitter, LinkedIn, and Facebook Pages. See the full timetable and Book Now!


  1. […] Reddit and Digg are social bookmarking sites (you can read our quick overview of social bookmarketing sites here). So they’re sites where people share links, usually interesting news […]

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