Engage 121 is a social media analytics and engagement tool that enables big brands to monitor the activity of their franchises.
Users can view activity by location as well as create templates for franchises to use on their Twitter account. These templates can be used to help franchise owners who are less knowledgeable about social media. For instance a user can circulate a Twitter update containing a voucher code or special offer, which franchise owners then have the power to approve or not.
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