Twitter Tool Tuesday – Tap 11

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Tap11 is a real-time business intelligence platform that allows businesses to track and measure what is being said about them on Twitter and Facebook. In short it’s a market research tool for social media.

It works by analysing the Twitter firehose to monitor conversations about your brand, competitors and key influencers in your sector. Users are then alerted to any breaking news, which is relevant to these factors.

The tool also features a comprehensive analytics dashboard that lets users measure overall engagement with their campaigns according to tweet impact, reach, clicks, retweets, replies and more.

For marketers this tool is a great way to work out where they should be focusing their attention or what they should change if things haven’t been going to plan. It’s also a great tool for business owners as it features admin controls that allow multiple users to tweet across multiple accounts.

Autumn 2012 Social Media Workshops are Now Booking. Brand New workshops on Google+ and Pinterest, plus new Expert Workshops on Twitter, LinkedIn, and Facebook Pages. See the full timetable and Book Now!